The products are the static entities that I see and work with every day. To be significant, products are objects that we want to touch and feel rather seeing them in images. For this reason, I always add a story behind every product I work with.
I invest more time in composition, catching light and working out details to add wonders and bring out new perspective of how we see things. Its worth saying ‘A picture tells a thousand words’ only if it makes a fascinating story.